The head of advertising and marketing wants to use virtual equipment to increase sales at every festival through making it less difficult for attendees to shop for liquids and merchandise, in addition to encouraging them to buy extra. The head of operations, on the other hand, wants to use virtual gear to lessen costs. Quicker transaction speed manner fewer group of workers will be required inside the beer tents and merchandise booths.
Part of the cost that specialists provide is fast assessing where the possibilities are. By doing an eighty/20 estimation of the fee of the usage of virtual equipment and whether the high-fee opportunities are in growing revenue, decreasing value, or each, the specialists can assist make certain the whole management group is targeted at the proper problem.
The importance of doing quick however fairly correct assessments of alternative courses of action is the purpose market-sizing instances are famous in consulting interviews.
Diagnosis: Consultants Collect and Analyze Data
While an 80/20 estimation of the opportunity is sufficient to define the problem and get the customer and consulting team organized to remedy it, further analysis is needed. At this degree, experts will dig deep into data which is regularly tough to accumulate or no longer smooth/organized sufficient to yield perception without diving in and doing plenty of paintings.
For example, the Concert-mania consultants may attend a competition or , now not to look the performances, but to count number the variety of people in line for beer and products, time the rate of transactions, and measure the frequency of inventory-outs to evaluate how an awful lot revenue might be increased by using solving those troubles with digital generation. Erp selection They could additionally check opportunity technology to determine which might work excellent to streamline operations.
Consultants will communicate with the marketing and operations teams to get the clients’ input at the development opportunities and best tools to apply. They’ll also speak to clients to find out what they like or dislike approximately the way the fairs are run and how they feel approximately the adjustments they’re considering.
The crew will calculate the expected revenue increase and price savings, and evaluate them to the price of investing in digital tools to assess whether there will be a superb return on investment.
After completing a strong, records-based totally evaluation of ways a great deal Concert-mania can increase revenues and/or lower fees thru using digital equipment, the specialists will broaden a advocated course of action and gift their advice to senior control. This course of action includes specified implementation requirements needed for the plan to achieve success.